friendzone
Category
web3
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Duration
Product Designer
Built pitch decks and prototypes, designed end-to-end onboarding, core product flows, and token bridging, wallet, and crypto transaction flows, while introducing an IA system that streamlined team execution and reduced PM overhead.
About the Project
Friendzone is a Web3 social media platform for creators, released as both a PWA and an iOS app. It empowers creators to own their content through blockchain while hiding the complexities of wallets and tokens, using PLAY tokens to make the experience feel as seamless and familiar as Web2 platforms.
I worked on Friendzone’s core social experience, drawing inspiration from TikTok’s simplicity while adapting it to a decentralized ecosystem.
Key Contributions
Onboarding flows designed to feel intuitive for first-time Web3 users
Wallet and token features that enable PLAY token purchases and creator monetization
Subscription flows that give fans new ways to support their favorite creators
Media sharing and community features aligned with Web3’s ethos of content ownership, while remaining accessible to mainstream users
Achievements
Rarible Partnership
Polygon Investment Secured (100-250k USD)
Launched on App Store
