GiftYa
Category
Consumer
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Duration
UX Lead
Designed personalized UX flows for multiple user types and payment methods, delivered responsive interfaces aligned with UI standards, and led the creation of a scalable design system while supporting native app design decisions.
About the Project
GiftYa is a digital gifting platform that enables users to send personalized gifts through flexible payment options. The product focuses on making gifting effortless and intuitive across web and native experiences, while maintaining consistency, scalability, and high usability standards.
Key Contributions
Personalized UX flows designed for multiple user types and payment methods
Responsive web interfaces built in alignment with established UI patterns and industry standards
Led the creation of GiftYa’s end-to-end design system to ensure consistency and scalability across the platform
Collaborated closely with the product team to explore and define design directions for the native app
Achievements
Company-wide design system established
Scalable UX patterns implemented across web and native experiences
Design direction informed key product decisions
